Microsoft announces free Windows licences for smartphones and tablets
Microsoft has announced free licence for smartphones and tablet manufacturers with devices having less than 9 inches screen size. This is the biggest game changing decision ever from Microsoft which has a licence structure for the manufacturers which in turn increases the final price of smartphone or tablet.
Manufacturers aiming at device less than 9 inches can get Windows licence for free. It can prove to be a good competition to Google’s Android which is open source. One can get the source code of Android and modify it according to their requirement. Although Microsoft has provided free licence, it doesn’t mean that it has become open source. Users cannot download Windows or Windows Phone OS for free for any of their devices, neither can modify its source code.
According to sources, manufacturers have to pay US $10-$15 for a single licence of Windows. With this announcement, more smartphone and tablet manufacturers would be willing to produce budget Windows tablets as the licensing cost has been straight away dropped. Microsoft had recently launched free Microsoft Office for iOS users. According to sources, Microsoft was planning to offer free Windows Phone licence for Karbonn and Lava.
This will in turn benefit for consumers, as they will get more Windows based devices to choose from with no extra licensing cost added to the manufacturing price. The biggest news from Microsoft seems geared towards capturing the mobile market, which currently is dominated by Android. Microsoft’s Windows operating system for desktops and laptops had been a good competitor while the company is focussing on cloud based services.
Now one might think that Microsoft will be losing revenue by providing free licence for device less than 9 inches. The fact is revenue sales from licensing is declining sharply and Microsoft wants to capture the market share dominated by Android. So by providing free licence for its hardware partners, Microsoft is increasing the Windows smartphones and tablets portfolio with minimal costs.
Do you think Microsoft can capture market share with this decision? Let us know in the comments section below.